BS Digital Media and Broadcast Journalism

Superior’s Digital Media and Journalism graduates are well-placed to pursue an invigorating career in digital media production, broadcast journalism, and all relevant professions. With extensive support from Superior Group’s media house Nai Baat Media Network, its associated media ventures along with a handful of studio facilities on-campus – that include a TV studio, an FM radio station, and photography studios – equip the students with the skillset to succeed in one of the biggest industries in Pakistan as well as in the world.

Intermediate or Equivalent

Semester 1

CourseCredit Hours
Introduction to Digital Media3
Islamic Studies2
English for Academic Purpose3
Computer Application for Media3
Introduction to Basic Statistics3
Introduction to Business Administration
3
Total17

Semester 2

CourseCredit Hours
Business Communication Skills3
Pakistan Studies2
Functional English – II3
Journalistic Language (Urdu & English)
3
Fundamentals of Art and Design
3
Introduction to Political Science3
Total17

Semester 3

CourseCredit Hours
Cyber Psychology3
Online Journalism3
Communication Skills English-III3
Cyber Media Laws and Ethics3
Introduction to Basic Law3
Introduction to Economics3
Total18

Semester 4

CourseCredit Hours
Theories of Communication - I3
Digital Media Marketing- I ( Google &
Web Marketing)
3
Introduction to International Relations3
Writing for Internet3
Digital Streaming Platforms: YouTube,
Netflix, Urdu Flex and Beyond
3
Introduction to Sociology3
Total18

Semester 5

CourseCredit Hours
Photography3
Graphic Designing & Visual
Communication
3
Digital Video and Audio Production3
Videography - One Man Crew3
YouTube Mastering3
Digital Media Marketing - II (Social Media
Marketing)
3
Total18

Semester 6

CourseCredit Hours
Theories of Communication - II3
Online Tools: Programming and Web
Design
3
Freelancing Techniques3
TV News Production & Presentation3
SEO and SMO (Search Engine
Optimization and Social Media
Optimization)
3
TV Script Writing3
Total18

Semester 7

CourseCredit Hours
Digital Media Analytics3
Television Entertainment3
Digital Storytelling & Content Strategy3
Social Media Monitoring3
Final Year Project - I3
Total15

Semester 8

CourseCredit Hours
Final Year Project - II3
Email Marketing for E-Commerce3
Mass Media Research Methods3
Post Production (Digital and traditional
Media)
3
Social Media Advertising
3
Total15

To accommodate modern trends, Institute may reserve the right to change course requirements, fees, course classifications, course contents, class schedules, venues, faculty and the like, whenever it deems appropriate