BS Digital Media and Broadcast Journalism
Superior’s Digital Media and Journalism graduates are well-placed to pursue an invigorating career in digital media production, broadcast journalism, and all relevant professions. With extensive support from Superior Group’s media house Nai Baat Media Network, its associated media ventures along with a handful of studio facilities on-campus – that include a TV studio, an FM radio station, and photography studios – equip the students with the skillset to succeed in one of the biggest industries in Pakistan as well as in the world.
Intermediate or Equivalent
- Course Duration: 4 Years
- Total Credit Hours: 136
- Semester: 8
Semester 1
| Course | Credit Hours |
|---|---|
| Introduction to Digital Media | 3 |
| Islamic Studies | 2 |
| English for Academic Purpose | 3 |
| Computer Application for Media | 3 |
| Introduction to Basic Statistics | 3 |
| Introduction to Business Administration | 3 |
| Total | 17 |
Semester 2
| Course | Credit Hours |
|---|---|
| Business Communication Skills | 3 |
| Pakistan Studies | 2 |
| Functional English – II | 3 |
| Journalistic Language (Urdu & English) | 3 |
| Fundamentals of Art and Design | 3 |
| Introduction to Political Science | 3 |
| Total | 17 |
Semester 3
| Course | Credit Hours |
|---|---|
| Cyber Psychology | 3 |
| Online Journalism | 3 |
| Communication Skills English-III | 3 |
| Cyber Media Laws and Ethics | 3 |
| Introduction to Basic Law | 3 |
| Introduction to Economics | 3 |
| Total | 18 |
Semester 4
| Course | Credit Hours |
|---|---|
| Theories of Communication - I | 3 |
| Digital Media Marketing- I ( Google & Web Marketing) | 3 |
| Introduction to International Relations | 3 |
| Writing for Internet | 3 |
| Digital Streaming Platforms: YouTube, Netflix, Urdu Flex and Beyond | 3 |
| Introduction to Sociology | 3 |
| Total | 18 |
Semester 5
| Course | Credit Hours |
|---|---|
| Photography | 3 |
| Graphic Designing & Visual Communication | 3 |
| Digital Video and Audio Production | 3 |
| Videography - One Man Crew | 3 |
| YouTube Mastering | 3 |
| Digital Media Marketing - II (Social Media Marketing) | 3 |
| Total | 18 |
Semester 6
| Course | Credit Hours |
|---|---|
| Theories of Communication - II | 3 |
| Online Tools: Programming and Web Design | 3 |
| Freelancing Techniques | 3 |
| TV News Production & Presentation | 3 |
| SEO and SMO (Search Engine Optimization and Social Media Optimization) | 3 |
| TV Script Writing | 3 |
| Total | 18 |
Semester 7
| Course | Credit Hours |
|---|---|
| Digital Media Analytics | 3 |
| Television Entertainment | 3 |
| Digital Storytelling & Content Strategy | 3 |
| Social Media Monitoring | 3 |
| Final Year Project - I | 3 |
| Total | 15 |
Semester 8
| Course | Credit Hours |
|---|---|
| Final Year Project - II | 3 |
| Email Marketing for E-Commerce | 3 |
| Mass Media Research Methods | 3 |
| Post Production (Digital and traditional Media) | 3 |
| Social Media Advertising | 3 |
| Total | 15 |
To accommodate modern trends, Institute may reserve the right to change course requirements, fees, course classifications, course contents, class schedules, venues, faculty and the like, whenever it deems appropriate
