BS Fashion Marketing & Merchandising

The Fashion Marketing & Merchandising program has been designed for students looking to pursue a career in fashion marketing and lifestyle industries. The academic theories underpin the outcomes of the coursework while providing a firm understanding of the importance of global marketing principles and strategies along with the up-to-date knowledge and practical skills required for a successful career in the industry.

45 % marks in Intermediate or equivalent

Semester 1

CourseCredit Hours
Basic Drawing - I3
Design Studio - I3
Introduction to Computer3
English - I3
Art History3
Mathematics - I3
Total18

Semester 2

CourseCredit Hours
Basic Drawing - II3
Design Studio - II
3
Mathematics --II3
Introduction to Business3
Islamic Studies2
English - II3
Total17

Semester 3

CourseCredit Hours
Introduction to Fashion Industry3
Marketing3
Fundamentals of Financial Accounting3
English - III
3
Pakistan Studies2
Fashion Forecast3
Total17

Semester 4

CourseCredit Hours
Organizational Behavior3
Principles of Management3
Cost Accounting3
Retail Merchandising3
English - IV3
Digital Media Solutions3
Total18

Semester 5

CourseCredit Hours
Design Development Process3
Fashion Forecast - II3
Brand Management3
Financial Management3
Manufacturer’s Merchandising3
Advance Digital Media Solutions3
Total18

Semester 6

CourseCredit Hours
Product Design Execution3
Quality Management3
Entreprensurship3
Buying and Budgeting for Fashion
Industry
3
Supply Chain Management3
Total15

Semester 7

CourseCredit Hours
Project Management3
International Marketing3
Logistics and Shipping3
Consumer Behavior3
Final Year Project - I3
Total15

Semester 8

CourseCredit Hours
Sustainability in Local and Global
Fashion
3
Sales and Leads3
Art Direction and Digital Management
3
Apparel Production Process3
Final Year Project - II3
Total15

To accommodate modern trends, Institute may reserve the right to change course requirements, fees, course classifications, course contents, class schedules, venues, faculty and the like, whenever it deems appropriate