BS Mass Communication Management
The BS Mass Communication program at Superior prepares its graduates to pursue a successful career in the journalism and media industry by bringing out their innovative selves and creative thought process. The curriculum and the distinguished faculty equip the students with the skillset to navigate the challenges a variety of professional media platforms – including print, broadcast, and digital media – present while regular interactions with seasoned professionals help the students understand the demands of the industry.
Intermediate or Equivalent
- Course Duration: 4 Years
- Total Credit Hours: 136
- Semester: 8
Semester 1
| Course | Credit Hours |
|---|---|
| Islamic Studies | 2 |
| Computer Application in Business | 3 |
| English For Academic Purpose | 3 |
| Introduction to Mass Communication Management | 3 |
| Media History, Press Laws & Ethics | 3 |
| Mathematics | 3 |
| Total | 17 |
Semester 2
| Course | Credit Hours |
|---|---|
| Pakistan Studies | 2 |
| Business Communication Skills | 3 |
| Functional Urdu | 3 |
| Digital Media for Mass Communication | 3 |
| Basics of reporting Techniques | 3 |
| Theories of Communication I | 3 |
| Total | 17 |
Semester 3
| Course | Credit Hours |
|---|---|
| Online Journalism | 3 |
| Advanced Communication Skills | 3 |
| Psychology | 3 |
| Statistics | 3 |
| Theories of Communication II | 3 |
| News Writing & Editing | 3 |
| Total | 18 |
Semester 4
| Course | Credit Hours |
|---|---|
| Marketing Management | 3 |
| Production-I Management | 3 |
| Graphic Designing | 3 |
| Journalistic Writing Workshop | 3 |
| Broadcast Journalism | 3 |
| Media Research Method I | 3 |
| Total | 18 |
Semester 5
| Course | Credit Hours |
|---|---|
| Photographic Journalism | 3 |
| Media Seminars | 3 |
| Media Research Method II | 3 |
| Production-II (Post Production) | 3 |
| Creative Writing | 3 |
| Feature, Column & Editorial Writing | 3 |
| Total | 18 |
Semester 6
| Course | Credit Hours |
|---|---|
| Magazine Journalism | 3 |
| Film Theory & Criticism | 3 |
| Documentary Making | 3 |
| Political Communication | 3 |
| International Communication | 3 |
| Development Communication & Development Reporting | 3 |
| Total | 18 |
Semester 7
| Course | Credit Hours |
|---|---|
| Public Relations | 3 |
| Final Year Project - I | 3 |
| Film Media Entrepreneurship | 3 |
| Drama Production | 3 |
| Principles of Marketing & Advertising | 3 |
| Total | 15 |
Semester 8
| Course | Credit Hours |
|---|---|
| Strategic Media Management | 3 |
| Final Year Project - II | 3 |
| Advanced Digital Media Techniques in Mass Media | 3 |
| TVC Making | 3 |
| Radio TV News Reporting & Production | 3 |
| Total | 15 |
To accommodate modern trends, Institute may reserve the right to change course requirements, fees, course classifications, course contents, class schedules, venues, faculty and the like, whenever it deems appropriate
