The Fashion Marketing & Merchandising program has been designed for students looking to pursue a career in fashion marketing and lifestyle industries. The academic theories underpin the outcomes of the coursework while providing a firm understanding of the importance of global marketing principles and strategies along with the up-to-date knowledge and practical skills required for a successful career in the industry.
45 % marks in Intermediate or equivalent
Semester 1
Course | Credit Hours |
---|---|
Basic Drawing - I | 3 |
Design Studio - I | 3 |
Introduction to Computer | 3 |
English - I | 3 |
Art History | 3 |
Mathematics - I | 3 |
Total | 18 |
Semester 2
Course | Credit Hours |
---|---|
Basic Drawing - II | 3 |
Design Studio - II | 3 |
Mathematics --II | 3 |
Introduction to Business | 3 |
Islamic Studies | 2 |
English - II | 3 |
Total | 17 |
Semester 3
Course | Credit Hours |
---|---|
Introduction to Fashion Industry | 3 |
Marketing | 3 |
Fundamentals of Financial Accounting | 3 |
English - III | 3 |
Pakistan Studies | 2 |
Fashion Forecast | 3 |
Total | 17 |
Semester 4
Course | Credit Hours |
---|---|
Organizational Behavior | 3 |
Principles of Management | 3 |
Cost Accounting | 3 |
Retail Merchandising | 3 |
English - IV | 3 |
Digital Media Solutions | 3 |
Total | 18 |
Semester 5
Course | Credit Hours |
---|---|
Design Development Process | 3 |
Brand Management | 3 |
Social Enrepreneurship | 3 |
Manufacturer’s Merchandising | 3 |
Advance Digital Media Solutions | 3 |
Total | 15 |
Semester 6
Course | Credit Hours |
---|---|
Product Design Execution | 3 |
Quality Management | 3 |
Entrepreneurship | 3 |
Buying and Budgeting for Fashion industry | 3 |
Supply Chain Management | 3 |
Financial Management | 3 |
Total | 18 |
Semester 7
Course | Credit Hours |
---|---|
Project Management | 3 |
International Marketing | 3 |
Logistics and Shipping | 3 |
Consumer Behavior | 3 |
Final Year Project - I | 3 |
Total | 15 |
Semester 8
Course | Credit Hours |
---|---|
Sustainability in Local and Global Fashion | 3 |
Sales and Leads | 3 |
Art Direction and digital management | 3 |
Apparel Production Process | 3 |
Final Year Project - II | 3 |
Digital Marketing & Freelancing | 3 |
Total | 18 |
*To accommodate modern trends, Institute may reserve the right to change course requirements, fees, course classifications, course contents, class schedules, venues, faculty and the like, whenever it deems appropriate.
Superior University has revolutionised higher education practices by implementing modern pedagogical approaches driving its curricula, including the flagship 3U1M Program that ensures the employability of the graduates imbibed with the Entrepreneurial Teaching & Training Program (ETTP), Outcome-Based Education (OBE) and Project Based Learning (PBL) methodologies.
Superior University has revolutionised higher education practices by implementing modern pedagogical approaches driving its curricula, including the flagship 3U1M Program that ensures the employability of the graduates imbibed with the Entrepreneurial Teaching & Training Program (ETTP), Outcome-Based Education (OBE) and Project Based Learning (PBL) methodologies.
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