BS Fashion Marketing & Merchandising
Build the skills to lead in BS Fashion Marketing & Merchandising
The Fashion Marketing & Merchandising program has been designed for students looking to pursue a career in fashion marketing and lifestyle industries. The academic theories underpin the outcomes of the coursework while providing a firm understanding of the importance of global marketing principles and strategies along with the up-to-date knowledge and practical skills required for a successful career in the industry.
Eligibility Criteria
45 % marks in Intermediate or equivalent
- Course Duration: 4 Years
- Total Credit Hours: 133
- Semester: 8
Semester 1
| Course | Credit Hours |
|---|---|
| Basic Drawing - I | 3 |
| Design Studio - I | 3 |
| Introduction to Computer | 3 |
| English - I | 3 |
| Art History | 3 |
| Mathematics - I | 3 |
| Total | 18 |
Semester 2
| Course | Credit Hours |
|---|---|
| Basic Drawing - II | 3 |
| Design Studio - II | 3 |
| Mathematics --II | 3 |
| Introduction to Business | 3 |
| Islamic Studies | 2 |
| English - II | 3 |
| Total | 17 |
Semester 3
| Course | Credit Hours |
|---|---|
| Introduction to Fashion Industry | 3 |
| Marketing | 3 |
| Fundamentals of Financial Accounting | 3 |
| English - III | 3 |
| Pakistan Studies | 2 |
| Fashion Forecast | 3 |
| Total | 17 |
Semester 4
| Course | Credit Hours |
|---|---|
| Organizational Behavior | 3 |
| Principles of Management | 3 |
| Cost Accounting | 3 |
| Retail Merchandising | 3 |
| English - IV | 3 |
| Digital Media Solutions | 3 |
| Total | 18 |
Semester 5
| Course | Credit Hours |
|---|---|
| Design Development Process | 3 |
| Brand Management | 3 |
| Social Enrepreneurship | 3 |
| Manufacturer’s Merchandising | 3 |
| Advance Digital Media Solutions | 3 |
| Total | 15 |
Semester 6
| Course | Credit Hours |
|---|---|
| Product Design Execution | 3 |
| Quality Management | 3 |
| Entrepreneurship | 3 |
| Buying and Budgeting for Fashion industry | 3 |
| Supply Chain Management | 3 |
| Financial Management | 3 |
| Total | 18 |
Semester 7
| Course | Credit Hours |
|---|---|
| Project Management | 3 |
| International Marketing | 3 |
| Logistics and Shipping | 3 |
| Consumer Behavior | 3 |
| Final Year Project - I | 3 |
| Total | 15 |
Semester 8
| Course | Credit Hours |
|---|---|
| Sustainability in Local and Global Fashion | 3 |
| Sales and Leads | 3 |
| Art Direction and digital management | 3 |
| Apparel Production Process | 3 |
| Final Year Project - II | 3 |
| Digital Marketing & Freelancing | 3 |
| Total | 18 |
*To accommodate modern trends, Institute may reserve the right to change course requirements, fees, course classifications, course contents, class schedules, venues, faculty and the like, whenever it deems appropriate.
