BS fashion marketing & merchandising - Superior University Lahore

BS Fashion Marketing & Merchandising

Build the skills to lead in BS Fashion Marketing & Merchandising

The Fashion Marketing & Merchandising program has been designed for students looking to pursue a career in fashion marketing and lifestyle industries. The academic theories underpin the outcomes of the coursework while providing a firm understanding of the importance of global marketing principles and strategies along with the up-to-date knowledge and practical skills required for a successful career in the industry.

Eligibility Criteria

45 % marks in Intermediate or equivalent

Semester 1

CourseCredit Hours
Basic Drawing - I3
Design Studio - I3
Introduction to Computer3
English - I3
Art History3
Mathematics - I3

Semester 2

CourseCredit Hours
Basic Drawing - II3
Design Studio - II
Mathematics --II3
Introduction to Business3
Islamic Studies2
English - II3

Semester 3

CourseCredit Hours
Introduction to Fashion Industry3
Fundamentals of Financial Accounting3
English - III
Pakistan Studies2
Fashion Forecast3

Semester 4

CourseCredit Hours
Organizational Behavior3
Principles of Management3
Cost Accounting3
Retail Merchandising3
English - IV3
Digital Media Solutions3

Semester 5

CourseCredit Hours
Design Development Process3
Brand Management3
Social Enrepreneurship3
Manufacturer’s Merchandising3
Advance Digital Media Solutions3

Semester 6

CourseCredit Hours
Product Design Execution3
Quality Management3
Buying and Budgeting for Fashion industry3
Supply Chain Management3
Financial Management3

Semester 7

CourseCredit Hours
Project Management3
International Marketing3
Logistics and Shipping3
Consumer Behavior3
Final Year Project - I3

Semester 8

CourseCredit Hours
Sustainability in Local and Global Fashion3
Sales and Leads3
Art Direction and digital management3
Apparel Production Process3
Final Year Project - II3
Digital Marketing & Freelancing3

*To accommodate modern trends, Institute may reserve the right to change course requirements, fees, course classifications, course contents, class schedules, venues, faculty and the like, whenever it deems appropriate.