BS Mass Communication Management
Build the skills to lead in BS Mass Communication Management
The BS Mass Communication program at Superior prepares its graduates to pursue a successful careers in the journalism and media industry by bringing out their innovative selves and creative thought process. The curriculum and the distinguished faculty equip the students with the skillset to navigate the challenges a variety of professional media platforms – including print, broadcast, and digital media – present while regular interactions with seasoned professionals help the students understand the demands of the industry.
Eligibility Criteria
50% marks in intermediate or Equivalent
- Total Credit Hours: 130
- Semester: 8
- Course duration: 4 years
Semester 1
| Course | Credit Hours |
|---|---|
| Islamic Studies | 2 |
| Computer Application in Business | 3 |
| English For Academic Purpose | 3 |
| Introduction to Communication Studies & New Media | 3 |
| Media History, Press Laws & Ethics | 3 |
| Statistics | 3 |
| Total | 17 |
Semester 2
| Course | Credit Hours |
|---|---|
| Pakistan Studies | 2 |
| Business Communication Skills | 3 |
| Functional Urdu | 3 |
| Introduction to Business Studies | 3 |
| Sociology | 3 |
| Theories of Communication I | 3 |
| Total | 17 |
Semester 3
| Course | Credit Hours |
|---|---|
| Creative Writing | 3 |
| Advanced Communication Skills | 3 |
| Psychology | 3 |
| Broadcast Journalism | 3 |
| Theories of Communication II | 3 |
| News Writing & Editing | 3 |
| Total | 18 |
Semester 4
| Courses | Credit Hours |
|---|---|
| Marketing Management | 3 |
| Production-I | 3 |
| Graphic Designing | 3 |
| Introduction to International Relations | 3 |
| Online Journalism | 3 |
| Media Research Method I | 3 |
| Total | 18 |
Semester 5
| Course | Credit Hours |
|---|---|
| Photographic Journalism | 3 |
| Social Entrepreneurship | 3 |
| Media Research Method II | 3 |
| Production-II (Post Production) | 3 |
| Principle of Advertising | 3 |
| Feature Column & Editorial Writing | 3 |
| Total | 18 |
Semester 6
| Course | Credit Hours |
|---|---|
| Magazine Journalism | 3 |
| Film Theory & Criticism | 3 |
| Documentary Making | 3 |
| Media entrepreneurship | 3 |
| International Communication | 3 |
| Strategic Media Management | 3 |
| Total | 18 |
Semester 7
| Course | Credit Hours |
|---|---|
| Media Culture & Society | 3 |
| Final Year Project - I | 3 |
| Drama Production | 3 |
| Videography- One Man Crew | 3 |
| Total | 12 |
Semester 8
| Course | Credit Hours |
|---|---|
| Final Year Project - II | 3 |
| Public Relations Management | 3 |
| Television Commercial Making | 3 |
| News Package & Program Production | 3 |
| Total | 12 |
*To accommodate modern trends, Institute may reserve the right to change course requirements, fees, course classifications, course contents, class schedules, venues, faculty and the like, whenever it deems appropriate.
