ICMR International Conference
  • Call For Paper
  • Important Dates
  • Fees
  • Registration Form
  • Organizing Committee
  • Scientific Committee
  • Paper Submission Guidelines
  • Conference Workshop
  • Publication Opportunity
  • Best Paper Award
  • Hotel Accommodations
  • Post Conference Tour
  • ICMR-History
  • ICMR Gallery
  • e-Brochure
  • Contact

The position of any country in this world is increasingly determined by its capacity to create new products and services. For any creative act one needs to be innovative both socially and economically. In context of emerging markets, the long-term growth and sustainability depends on the preparedness of small and medium entrepreneurs in that country to acquire knowledge and to be able to use the results of innovation and new information. Keeping in view these prospects, the theme of ICMR 2021 is “Embracing Change & Transformation Through Innovation & Creativity in
Turbulent Times”.

This conference will provide exceptional networking opportunities for researchers, business leaders, bankers, chief learning officers, HR directors, civil society representatives, governmental and leaders of international agencies, business school heads, from regions including Pakistan, Australia, China, France, Germany, India, Iran, Italy, Japan, South Korea, Sweden, Brazil, Philippines, Nigeria, Turkey, the UK, and the USA. Moreover, we look forward to public, private, and international organizations partnership in promoting Embracing Change and transformation, innovation and creativity in turbulent times. We eagerly look forward to your participation in the 12th ICMR-2021.

We encourage academics and business practitioners to submit their research in the following areas.

  1. Embracing Change
  2. Transformation
  3. Innovation & Creativity in Turbulent Times
  4. Design and design thinking for innovation
  5. Digital disruption and transformation
  6. Entrepreneurship and innovation in start-ups & SMEs
  7. Creativity and innovation
  8. Environmental, cultural, economic and social sustainability
  9. Communication management
  10. Innovation platforms, ecosystems and supply chains    
  11. Climate change – risks and opportunities- role of governments and civil society
  12. Globalization and corporate social responsibility (CSR)
  13. Health, healthcare & innovation management
  14. Innovation training, teaching & coaching
  15. E-business/E-commerce
  16. Responsible innovation
  17. Social innovation
  18. Sustainability & innovation
  19. Poverty and sustainable development
  20. Smart cities
  21. Governance and democracy
  22. Business ethics
  23. Artificial intelligence (AI) and innovation
  24. Business models
  25. Green technology and renewable energy

Open to all researchers, practitioners and Ph.D. candidates with an interest in Embracing change and transformation, creativity and innovation in turbulent times.

Paper may be written in the form of article ranging from 10 to 15 pages. We welcome researchers at various levels and from all the disciplines within the social sciences.

Important Dates

Following are the essential activities and final Dates:

Last Date for Abstract Submission:September 06, 2021
Notification of Abstract Acceptance:September 16, 2021
Submission of Extended AbstractOctober 04, 2021
Last Date for Submission of Full Papers:October 22, 2021
Notification of Paper AcceptanceOctober 29, 2021
Last Date for Registration:November 05, 2021
Conference Dates:November 27, 2021 & November 28, 2021


Fee Structure

International Faculty

100$ USD

International Student

100$ USD

Local Faculty

1500 PKR per person

Local Student

1000 PKR per person

Faculty & Student Virtually

50$ USD

Registration Form

Organizing Committee

Scientific Committee

  • Abu Bakar Bin Sade, UCSI University, Malaysia
  • Ahmad Haji Zainuddin, UCSI University, Malaysia
  • Ahmet Ozturk Bulent, Central Florida University, USA
  • Alana Harris, William Angliss Institute, Australia
  • Azilah Kasim, Universiti Utara Malaysia, Malaysia
  • Cihan Cobanoglu, University of South Florida Sarasota-Manatee, USA
  • Dogan Gursoy, Washington State University, USA
  • Tahir Jan, International Islamic University, Malaysia
  • Erdogan Ekiz, King AbdulAziz University, Saudi Arabia
  • Vikneswaran Nair, University of The Bahamas, The Bahamas
  • Faizan Ali, University of South Florida Sarasota-Manatee, USA
  • Kashif Hussain, Taylor’s University, Malaysia
  • Fevzi Okumus, University of Central Florida, USA
  • Halil Nadiri, Cyprus International University, North Cyprus
  • Ahmad Shuib, University Putra Malaysia, Malaysia
  • Ibrahim M. Alsini, King AbdulAziz University, Saudi Arabia
  • Jun Li, University of Essex, UK
  • Kadir Din, University Utara Malaysia, Malaysia
  • Mai Thai , HEC Montréal, Canada
  • Melinda Torres, Far Eastern University, Philippines
  • J.S. Perry Hobson, Taylor’s University, Malaysia
  • Michael Ottenbacher, Heilbronn University, Germany
  • Nor’ain Othman, University Teknologi Mara, Malaysia
  • Ooi Keng Boon, UCSI University, Malaysia
  • Parikshat Singh Manhas, University of Jammu, India
  • Parlaguran Silitonga, STEIN, Indonesia
  • Paolo Mura, Taylor’s University, Malaysia
  • Ralf Burbach, Dublin Institute of Technology, Ireland
  • Ramachandran Ponnan, Taylor’s University, Malaysia
  • Samil Erdogan, Istanbul Bilgi University, Turkey
  • Samir Thapa, Silver Mountain School of Hotel Management, Nepal
  • Sonia Khan, H.P. University, India
  • Rosmini Omar, Universiti Teknologi Malaysia, Malaysia
  • Stanislav Ivanov, International University College, Bulgaria
  • Dr Muqadas Rehman, Institution of Business Administration, PU, Pakistan
  • Salman Masood, Superior University, Pakistan
  • Ahmad Raza Bilal, Superior University, Pakistan

Paper Submission Guidelines

  • Abstracts (typed, single-spaced & maximum 500 words) should be submitted for review and selection.
  • The abstracts should summarize the key points of the paper and with a maximum of 6 keywords that define the subject matter.
  • The paper is accepted and reviewed based on the quality of the abstract. Thus, ensure a complete abstract is submitted.
  • Authors should write their name and indicate their affiliation (e.g. university name, country, contact number) only below the title of the paper.
  • All the abstracts will be reviewed by Scientific Committee of the conference and authors of accepted abstracts will be invited for a full paper submission.

Full Papers Submission

  • Manuscripts submitted to ICMR 2021 should be original contribution and should not have been previously published nor under consideration for publication elsewhere. Individual and multiple authors are welcome to contribute.
  • Manuscripts must be written in English.
  • The abstract should summarize the key points of the paper without exceeding 500 words and with a maximum of 6 keywords that define the subject matter.
  • Manuscripts should normally not exceed 5,000 words.
  • All manuscripts should be typed in MS WORD format, single-spaced with one-inch margins and using 10-point Calibri font (including tables and figures).
  • Manuscripts should include the following major sections & sequence: title, affiliation of the authors (e.g. university name, country, contact number), abstract (not more than 500 words), keywords (3-6 words only), main body (Introduction, Literature Review, Methodology, Findings, Conclusion) and references (between 3,500 – 5,000 words).
  • The main body or text should be divided into headings and subheadings. All main headings should be numbered and be placed at the left margin. All subheadings should also be numbered and be placed at the left margin.
  • Tables and figures (300dpi) should be clearly labeled, in the format and style described in APA (6th edition) and appropriate for direct reproduction.
  • All citations and references should follow the format and style described in the Publication Manual of the American Psychological Association (APA, 6th edition).



Download Sample Paper Format

  • Note: All authors are advised to download Sample Paper Format linked above and use for full paper submission. Full papers will be published after the approval from the participant in ICMR 2021 Conference Proceedings.

Conference Workshop

To be announced soon

Publication Opportunity

Beside the best paper award, ICMR 2021 is excited to announce that selected full papers may get a possible publication opportunity in the partner international journals and conference proceedings with ISSN number. The paper quality is judged based on the current relevance of the subject matter, quality of research work, quality of reporting and quality of decision making and conclusions.

ICMR 2021 scientific committee will connect and recommend authors to respective editors identifying suitability of the papers within the scope and area of the prestigious journals.

Best Paper Award

Best paper of the conference will be appreciated at the end of conference with a certificate.

Criteria: The award recognizes outstanding paper selected among all the full papers submitted, under full paper submission guidelines, to the conference. The paper quality is judged based on the current relevance of the subject matter, quality of research work, quality of reporting and quality of decision making & conclusions. The award will be presented by ICMR 2021 during the closing ceremony of conference.

Hotel Accommodations

Pearl Continental Hotel

Website Address

Hotel ONE
Website AddressHEC Rest House

Website Address


Post Conference Tour

Walled City of Lahore

Beautiful sensitively restored area of Lahore that is rich with life and history. The Walled City of Lahore covers an area of 256 hectares with a population of 200,000. You can travel in one of the walled city Tuk Tuks, visit the mosques and the old bath houses. Walled City of Lahore had 13 gates: Akbari Gate, Bhati Gate, Delhi Gate, Kashmiri Gate, Lahori Gate, Masti Gate, Mochi Gate, Mori Gate, Roshnai Gate, Shahalmi Gate, Shairanwala Gate, Taxali Gate, and Yakki Gate. A must visit destination of Lahore.

Badshahi Mosque

Badshahi Mosque was commissioned by Emperor Aurangzeb in 1671, with construction of the mosque lasting for two years until 1673. If you are in Lahore it is a must see place, a fine sample of Mughal architecture, though the present building appears to have been almost rebuilt in the 50’s. The sheer size of the place especially domes and marinates is amazing. It has some fine art work in side. It is beautifully lit up in the evenings and is best viewed in the evening from the nearby roof-top restaurants.

Wahgah Border (Parade)

It’s a must visit event whenever you visit Lahore. The Flag Parade is held and is attended by score of people every day. The ambience and parade is very impressive and motivating as parade performed by Pakistan Rangers is unique, aggressive and full of enthusiasm. There is ample of seating capacity and one must reach minimum an hour before sunset to enjoy the whole event and you are even allowed to take photos even with participating soldiers. A nice souvenir shop is available in the vicinity.

Wazir Khan Mosque

This is a beautiful mosque situated within walled city. Though it is not preserved well but still the architecture takes you to ancient times. The water pond in center meant for ablution adds to the beauty of this mosque. Situated in a bazaar with lots of shops. The mosque is built on an elevated plinth, with the main portal opening onto the Wazir Khan Chowk. The outer perimeter of the Wazir Khan Mosque measures 279 feet (85 m) by 159 feet (48 m), with the long axis parallel to the Shahi Guzargah. A must see for historic touch.


The Minaret is built at the place where Lahore Resolution was passed on 23rd March, 1940. It was the first official declaration demanding separate Muslim state for the Muslims of the subcontinent. Minar-E-Pakistan is adjacent to Badshahi Mosque and Lahore Fort. the minaret provides a panoramic view to visitors who can’t climb up the stairs or access the top, by means of an elevator. The parks around the monument include marble fountains and an artificial lake.

Lahore Fort

There is a saying that whoever has not seen Lahore is not yet born. Fort is the oldest heritage where many kings lived and used it as their fortress. Shish Mahal and Divan e Khas are beautifully designed and worth seeing. Shish Mahal is embedded with small mirrors beautifully embedded. One can witness thousands of images. In 1980, Government of Pakistan nominated the fort for inclusion in UNESCO World Heritage Site based on the criteria i, ii, and iii together with the Shalimar.

Shalimar Gardens

Shalimar garden is beautifully designed and made by Moghal King Shahjehan in the 16th century. It has many levels and has beautiful gardens. During Moghal times, there was no overhead water tanks still the fountains had the same level of water. A unique design by the engineers of those times. Shalimar Gardens draws inspiration from Central Asia, Kashmir, Punjab, Persia and the Delhi Sultanate. The Shalimar Gardens are laid out in the form of an oblong parallelogram, surrounded by a high brick wall, which is famous for its intricate fretwork.

Grand Jamia Mosque

The visit to the Grand Jamia Mosque, Bahria Town, Lahore will be both jubilant and joyful. Constructed at a cost of over PKR. 100 Crores (about one million US dollar) it’s an architectural marvel and 7th largest mosque in the world which can accommodate 70,000 worshipers. The structure comprises of 4 minarets, each standing tall at 165 ft. and a Grand Dome in the center, which is surrounded by 20 smaller domes. The carpet from Turkey and 50 gorgeous chandeliers from Iran adds to the beauty of what is simply a marvelous marbled structure on its own.


  1. ICMR 2020: Entrepreneurial opportunities in era of digitalization
  2. ICMR 2019: Innovation creativity and sustainability in Emerging Markets
  3. ICMR 2018: Business Excellence in Emerging Markets
  4. ICMR 2017: Entrepreneurial Mindset: Challenges, Opportunities and Strategies in Emerging Markets
  5. ICMR 2016: Innovation & Entrepreneurship in Emerging Markets.
  6. ICMR 2015: Green Economy in Emerging Markets.
  7. ICMR 2014: Emerging Markets’ Role in the Global Market.
  8. ICMR 2013: Growth in Emerging Markets.
  9. ICMR 2012: Emerging Markets’ Role of Education, Media, Governance, Social & Industrial Development.
  10. ICMR 2011: Emerging Markets’ Future: Business Innovation, Entrepreneurship, & Finance.
  11. ICMR 2010: Local & Global Challenges in Emerging Markets.

ICMR Gallery


Faculty of Social Sciences and Leisure Management, under the guidance of the Research and Enterprise Office, Centre for Research and Innovation in Tourism and School of Hospitality, Tourism and Events of Taylor’s University is publishing a bi-annual, peer reviewed, multi-disciplinary journal.

The aim of the Asia-Pacific Journal of Innovation in Hospitality and Tourism is to promote and enhance research development and innovation in the field of hospitality and tourism. The journal seeks to provide an international platform for hospitality and tourism educators, postgraduate students and researchers, to debate and disseminate research findings, facilitate the discussion of new research areas and techniques, and highlight best practices for industry practitioners. The articles published in the journal will cover a multi-disciplinary and inter-disciplinary approach.

The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media Management, Film and Media Arts, Digital Education and Communities, Communication and Policies, Globalization and Social Impact, Youth and Media, Audience and Perception Analysis, Democracy and Integration, Media Literacy and Education, Media and Development, Health Communication, Politics, Hegemony and the Media, Gender and Sexuality, Social Media and Subcultures, Popular Culture and Society, Media and Religion, Media and Identity, War/Peace Journalism, Conflict and Crisis Communication, Strategic Communication and Information Management, Digital Media, Advertising and Persuasive Management, Public Relations and Crisis Management, Global Journalism and relevant areas from the standpoint of media and communication research.

Faculty of Social Sciences and Leisure Management, under the guidance of the Research and Enterprise Office and Centre for Future Learning, School of Liberal Arts & Sciences and School of Education of Taylor’s University is publishing a bi-annual, peer reviewed, multi-disciplinary journal.

The aim of the Asia-Pacific Journal of Futures in Education and Society (APJFES) is to promote and enhance futures-oriented research development in the field of education and social sciences. The journal seeks to provide an international platform for social scientists, subject matter experts and postgraduate students to debate and disseminate research findings, facilitate discussion for new research ideas, methodologies and technological advancements, and highlight best theories, research frameworks and supreme practices for academics, management practitioners and policy makers.


Contact : + 92 312 – 1438118
Email: conference@superior.edu.pk
Venue : Superior University Campus,17-KM Raiwind Road, Lahore – Pakistan