The BS Digital Media & Mass Communication program at Superior University is a specialized 4-year undergraduate degree combining broadcast production, digital media creation, social media strategy, public relations, advertising, and corporate communication. Students develop skills in multimedia journalism, content creation, social media management, digital marketing, brand strategy, podcast production, video production, investigative reporting, PR campaigns, and influencer communication, with specialization options in animation & visual effects, data journalism, and media entrepreneurship.
The program operates through Superior University’s own media network, 106.6 Boom FM, Lahore Rang TV, Neo News, Nai Baat Media Network, plus partnerships with digital agencies and corporate brands. The professional on-campus broadcast control room, PAMA recording studio, and Open Air Theatre provide hands-on training across journalism, advertising, and content creation. The 3U1M model ensures one full year of industry engagement before graduation.
