3U1M Program

Superior University, being the most entrepreneurial university in Pakistan, has instigated a revolutionary idea, called 3U1M

What is 3U1M?

Superior University, being the most entrepreneurial university in Pakistan, has instigated a revolutionary idea, called 3U1M, to bridge the aforesaid gap. This unique learning framework brings industry and academia on board to undertake joint efforts for preparing market-ready students. Under 3U1M, students undergo three years of rigorous teaching and skill development interventions, whereas in their fourth year, they are given the challenge to either launch a venture, scaleup an existing business, or work within an organization, identify a problem, and devise a solution for it. This experiential learning framework is based on extensive research and benchmarking with such innovative models being used in the United Kingdom and Malaysia. The first three years at university enable students to learn and apply their theoretical and conceptual learning into practice, whereas fourth year exposes them to the practical realities of the industry and empowers them to become entrepreneurs or apply design thinking approach in identifying organizational challenges and vis-à-vis coming up with their creative solutions.

WhatsApp Image 2024-01-02 at 12.48
Freshman Program

A rigorous on-boarding program for a smooth transition to university education through IQ & EQ Accelerators preparing students for entering university life.

3U1M Year 1 Foundation - Superior University
Year 1 | PBL 1

In year 1 Student understands the basics of the field through customized competency based curriculum and application through Project Based Learning level 1.

MS Software Project Management-thumb
Year 2 | PBL 2

In year 2 students explore the emerging concepts of the relevant industry and gain experiential leaming through Project based learning Level 2.

Innovation & Entrepreneurship
Year 3 | PBL 3

Third year is of innovation and entrepreneurship, students will experience the social entrepreneurship through social action projects under Social Entrepreneurship Program (SEP) and entrepreneurial exposition of new ideas aspired by Entrepreneurship Teaching and Training Program (ETTP) which gets showcased on Superior Entrepreneurial Expo.

BS Fashion Marketing & Merchandsi-temp
Market Intensive Year
Year 4 | PBL 4

For the final Market Intensive Year "1M" (one year in the market), we have designed three Indigenous career streams:

  1. Design Challenge
  2. Startup (ID92)
  3. Scaleup (Scaleup PK)

so our students may choose any track according to their aptitude,

An Innovative Experiential Learning approach to ensure student success

There remains an unabated gap between industry and academia in Pakistan. Industry complains that there is a gulf between what universities teach to their students and how it goes in the market; whereas universities grumble that the industry’s input and willingness to do its part in preparing market-ready students remains few and far between. The debate is enrooted in ongoing criticism and a disconsolate view of the capacity and modus operandi of the universities all across the world, but its concentration is manifold in developing countries like Pakistan. We follow the western education model and curriculum in our universities, which often has little to do with the realities of the Pakistani market, resulting in preparing students who have an inadequate understanding of the local business environment and the challenges faced by local businesses.


Moreover, there are concerns that our curriculum gives the breadth of knowledge and strategic orientation to students, at expense of inculcating knowledge, skills, and attitude required at the entry level. The outcome of this gap between industry and academia does not augur well for any stakeholder. For industry, the limited availability of market-ready students impedes growth, and for students, it is a question of employability. According to the most recent Labor Force Survey of Pakistan, the ratio of unemployed degree holders is three times higher as compared to non-degree holders. For the government, therefore, it is a problem in providing a career path and opportunity to youth for progress, whereas for the universities it brings fierce criticism on their ability to provide quality education.

3U: 3 Years of University

1M: 1 Year of Market Experience

Career Pathways offered by 3U1M

Superior Go

Our EcoSystem

Innovation District 92

Oh My Genius

Idea Croron Ka

Scaleup Pk

Entrepreneurial Teaching Training Program

Social Entrepreneurship Program

Her Karobar