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BS Digital Marketing

Reaching Digital Excellence, Shaping Future Marketers

The BS Digital Marketing offers an innovative and cutting-edge curriculum tailored to provide students with a comprehensive understanding of the fundamental principles, strategies, and tools used in the realm of digital marketing. With a curriculum crafted by industry experts and academic professionals, students will gain practical insights into various digital marketing disciplines, such as social media marketing, search engine optimization (SEO), content marketing, email marketing, data analytics, and more.

Course details for year 2024

Credit Hours

122

Duration

4 years

Semesters

8

Attendance

Full-time

Program roadmap

CoursesCredit Hours
Introduction to Business3
English For Life 3
Introduction to Computing3
Business Maths 3
Islamic Studies 2
Micro Economics3
Total17
CoursesCredit Hours
Marketing Management3
Principles of Management3
Financial Accounting3
Communication and writing skills3
Macro Economics3
Total15
CoursesCredit Hours
Leading People and Organizations3
Management Accounting3
Environmental Sciences3
ACP/SEP3
Film and Documentary Making2
Psychology3
Total17
CoursesCredit Hours
Entrepreneurship3
Human Resource Management3
Financial Management3
Business Statistics3
Ideology and Constitution of Pakistan2
Economy of Pakistan2
Total16
CoursesCredit Hours
Business Research Method3
Brand Management Major3
Islamic Finance3
Corporate & Business Law3
Smarts technologies and tools in the 21 st Century3
Total15
CoursesCredit Hours
Digital Marketing3
Strategic Management3
Operational Excellence3
Supply Chain Management3
Sociology3
Total15
CoursesCredit Hours
Project Management3
Business and Professional Ethics3
Specialization Courses3
Specialization Courses3
FYP-I/ Field Experience3
Total15
Courses Credit Hours
Business Policy & Strategy3
Specialization Courses3
Specialization Courses3
FYP-II/ Capstone Project3
Total12

Eligibility Criteria:

Eligibility for this program requires a candidate to have completed a 12-year education (equivalent to high school or intermediate level) with a minimum of second division or equivalent.

Why Choose BS Digital Marketing at Superior University?

A 100% employability rate and successful startups by business
students prove the high-calibre of our students, faculty, and the industry partnerships. Our practical learning and hands-on experience, equips students with entrepreneurial skills, business management, innovation, and problem-solving abilities. We prepare our employers with entrepreneurial skills such as creativity, initiative,
leadership, and resilience that attracts the potential employers. The
graduates will gain the following key skills: Digital marketing basics and strategy, Digital communication, Content marketing, Digital law, Social media. Marketing Campaign, Project management, Budget and department management, Marketing management control, Free Lancing, Service management, SEO and CRM tools. SEM, E-Commerce, Graphic Designing, Monetization and funding, Web development, Startup creation and industrial project, Branding, videos, and web marketing

Distinctive Features

  • Innovative and Cutting-Edge Curriculum to prepare students for
    dynamic roles
  •  Experiential learning opportunities at the in-house practical
    labs and mentorship by the industry experts
  •  Networking and Mentorship opportunities to connect with industry professionals, guest speakers, and alumni, providing valuable networking opportunities and mentorship
  • Internship and Placement Support to help graduates gain real-
    world experience, build professional connections for transition into the workforce seamlessly

Admission process

1. Application Procedure:
– Submission of a completed application form along with required documents, including academic transcripts, identity documents, and passport-sized photographs.
– Payment of the application fee as per university guidelines.

2. Merit-Based Selection:
– Admission is based on merit, with consideration given to academic performance, entrance test scores, and any other criteria specified by the university.

4. Entrance Test:
– Successful completion of the Superior University Admission Test or any other relevant entry test designated by the university.

5. Interview (if applicable):
– Applicants may be required to undergo an interview as part of the selection process.

Note: The admission criteria may vary based on Superior University’s guidelines and specific requirements for this program. Applicants are advised to contact the admissions office for the most up-to-date information.

Reasons to pick this program

Ranked 1st in quality of education

We bring the right people together to challenge established thinking and drive transform in 2020

Undergraduate Success

Join our vibrant undergraduate community where success stories abound. With a track record of enthusiastic graduates and glowing testimonials.

100%

Employability

through our distinctive experiential learning framework 3U1M Program

Explore more

3 year in University 1 year in Market (3U1M)
Teaching and Learning Framework
Facilities Across Campus
International students at Superior

At Superior University, we are committed to carefully managing any potential changes to our courses, support services, or other offerings. Should adjustments be necessary due to factors such as government health and safety guidelines or legal requirements, we will ensure decisions are made in alignment with both external advice and the university’s regulations.

Our foremost priority is to uphold academic excellence and ensure that any modifications do not compromise your learning outcomes. We are dedicated to keeping you informed every step of the way regarding any necessary adaptations and the support we will provide to ensure your academic success.

Explore programs offered by Superior University

Browse the graduate and undergraduate programs offered by Superior University’s 13 Faculties and learn more about admissions requirements, scholarship, and financial aid opportunities.

Next steps advancing towards your success

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